AI Image Hype Is Getting Its Inevitable Backlash

To hear it from Apple or Elon Musk, AI is our inevitable future, one that will radically reshape life as we know it whether we like it or not. In the calculus of Silicon Valley, what matters is getting there first and carving out the territory so that everyone will be reliant on your tools for years to come. When speaking to Congress, at least, someone like OpenAI CEO Sam Altman will mention the dangers of artificial intelligence and need for strong regulatory oversight, but in the meantime, it’s full steam ahead.

Plenty of corporate and individual actors are buying into the hype, often with disastrous results. Numerous media outlets have been caught publishing AI-generated garbage under fictitious names; Google has buried its search results with bogus “AI Overview” content; earlier this year, parents were outraged to learn that a Willy Wonka-themed pop-up family event in Scotland had been marketed to them with AI images bearing no resemblance to the grim warehouse setting they entered. Amid all this discontent, it would seem there is a new marketing opportunity to be seized: become part of an anti-AI, pro-human counteraction.
— Read on www.rollingstone.com/culture/culture-features/ai-image-brand-backlash-1235040371/amp/